- Paul RasidProject Management and Product DevelopmentHartford, ConnecticutPaul Rasid https://www.yatedo.fr/p/Paul+Rasid/normal/1a246f9927c66ccc729cc2447a55e7f0 https://media.linkedin.com/mpr/pub/image-B0kG4rmZVv1ypupiXm0C4vjrxkUyRXviOrwN4E1RjU9Fl_M2/paul-rasid.jpg Paul Rasid Project Management and Product DevelopmentPaul Rasid Graphic Design (Entreprise Individuelle)Hartford, Connecticut
Localisation Hartford, Connecticut
- 01/1988 - 01/1996Produced work for Mestek Corporation, Monarch Direct, Smith & Wesson, Saucony Athletic Footwear, Spalding Sports Worldwide, Abdow (Big Boy) Corp., Coleco, Hasbro, Totsy Toys, Taylor Rental, Tampax, Lego, Cascade PSH Paper/Canada, Monarch Life. Projects included; product development, advertising campaigns, sales meeting collateral, catalogues, retail package design, corporate news letters, brochures, product graphics, logos, ads for magazine and newsprint, direct mail programs, seasonal and holiday promotions.N/CSenior designer in Creative Department designing graphics for products and retail packaging for different divisions within Spalding. Also produced catalogs, collateral materials, photo direction and production of print materials. Worked with the corporate agency on national campaigns. Participated in R&D department brainstorming meetings and contributed several patents for golf, exercise, snow and team sport products.N/CCreative development and production for the Roxbury Bookmark line, children's books, catalogs and sales/collateral materials. Prepared documents for press and oversaw production through to fulfillment.N/CArt Director for a full-service advertising agency servicing retail and corporate accounts. Supervised designers and free-lancers. Handled design, concepts, photo direction, and client contact.N/CProduction manager for publisher of 20 titles of Collectible Value Guides for mass market collectibles. Designed new products and sideline items for collectible market. Booth design and management for 20 tradeshows yearly. Designed product displays and packaging for shipping needs. Display designs involved corrugated, aluminum extrusion, and plastic injection molding. Negotiated collaborations with major retailers and manufacturers for new viable titles and products. This was a very challenging job where I was required to wear many hats.N/CProduced work for Mestek Corporation, Monarch Direct, Smith & Wesson, Saucony Athletic Footwear, Spalding Sports Worldwide, Abdow (Big Boy) Corp., Coleco, Hasbro, Totsy Toys, Taylor Rental, Tampax, Lego, Cascade PSH Paper/Canada, Monarch Life. Projects included; product development, advertising campaigns, sales meeting collateral, catalogues, retail package design, corporate news letters, brochures, product graphics, logos, ads for magazine and newsprint, direct mail programs, seasonal and holiday promotions.N/CDesigned packaging for Cabbage Patch Dolls and Big Wheel Ride-On toys. Prepared pre-press materials, handled product and child photography, developed graphics and package construction concepts, on site press approvals for offset and corrugated printing.N/CArt director for publisher of books and stationery, and 100 calendar titles. Designed new product line of boxed cards in Keepsake packaging. Contraced for licensing of art use for calendars and new book titles.N/CProject managed and designed the packaging for the newly acquired Playskool division. 90 items required exterior and interior package design, product and model photography, illustrations, pre-press management and final press approvals. Contributed to the new infant line with graphics and package designs, and with the execution of pre-press materials.N/CCreated an in-house creative department to enter the mass market, and move away from small shops. Designed high-end Classic line. Built proto-type bicycles for mass market buyer presentations. Designed trade show booths, handled advertising and collateral materials. Designed new concepts for exercise equipment. Member of Senior Management Team for Production and Cost control.Voir toutes les Expériences professionnelles (7)
- 1971 - 1973N/CN/C
- Coming up with new product using company's in-house capabilities and coattailing on current venues of distribution; handled large print runs, sourced suppliers, researched viable markets and negotiated for co-op licensing opportunities; developed package construction; tradeshow booth design; created product displays in board, wood, metal extrusion and plastics; developed corrugated packaging for product and bulk shipping.
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