Serge Nguyen
Profil Confirmé
- VP Global Marketing & Communications - Luxury brands
- Ecole du Commissariat de la Marine
- Paris, France
- 2008 - Courant
Viparis is the worlwide #1 operator offering the widest choice of venues to host business events (exhibitions, congresses, conventions and shows), taking place in Paris.Within the Executive Committee, develop and drive strategies to enhance the global leadership of Paris on the market of business tourism, with concrete quick and first-time achievements like :- Created a comprehensive welcome policy for leisure and business visitors in Paris, in partnership with private and public key players- Developed a record-breaking communication launch campaign (92% of attractiveness)- Initiated and leads the web, street marketing & CRM strategies- Strengthened the Quality delivery and perception towards BtoB and BtoC customers- Defined and developed the sustainable development policy2003 - 2008- Actively contributed to achieve a yearly double-digit growth resulting in driving fragrance turnover from 50 M€ to 120 M€ in 5 years- Successfully launched 4 new fragrance lines across more than 50 markets and 5 different channels : selective perfume shops and department stores, Hermès retail network stores, travel retail outlets, internet sites- Added significant value to global brand image and profit through major initiatives in media communication, CRM (creation of event/commercial websites), sales animation, upgrade and rationalization of point-of-sale visibility, supply chain optimization- Structured and deployed the operational marketing of Hermès fragrances worldwide2003 - 2008- Actively contributed to achieve a yearly double-digit growth resulting in driving fragrance turnover from 50 M€ to 120 M€ in 5 years- Successfully launched 4 new fragrance lines across more than 50 markets and 5 different channels : selective perfume shops and department stores, Hermès retail network stores, travel retail outlets, internet sites- Added significant value to global brand image and profit through major initiatives in media communication, CRM (creation of event/commercial websites), retail sales value- added animation, organization of sales, trade and training meetings and programs, upgrade and rationalization of in-store brand visual merchandising, supply chain optimization- Structured and deployed the operational marketing of Hermès fragrances worldwideVoir toutes les Expériences professionnelles (4) - N/C - 1987
Activité externe: P&G internship, Vice-President of Essec Entreprises International (International Marketing & Distribution consulting association), Various international experiences (Japan, US, Canada, New Zealand), Member of school admission board
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Viparis-Interview Serge Nguyen.movYoutube.com
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ème HEAVENT PARIS, 10 ÉDITION ET TOUJOURS LE SALON RÉFÉRENCE ...>> Grand prix création Viparis - Prix de la meilleure création de salon sur un site Viparis ... Serge NGUYEN, Directeur marketing communication et qualitéème HEAVENT PARIS, 10 ÉDITION ET TOUJOURS LE SALON RÉFÉRENCE ...FRANCE , le Salon HEAVENT et VIPARIS . ... Serge NGUYEN , Directeur marketing communication et qualité VIPARIS , René PERES , ...
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