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Résumé généralManaging Director of Brand Strategy at Innovation Protocol, a strategic brand development firm serving innovators. Also teach graduate brand strategy as an Adjunct Professor at USC.
Sample guest lecturer posts:
- Cornell - Johnson School of Business
- MIT - Sloan School of... Experience professionnelle 2011 - Courant Professor | Adjunct Faculty - USC Marshall School of BusinessHigher Education Three phase course that pairs MBAs learning strategic brand development with active, funded start ups and nonprofits. 75 students per semester, matched with 10 client organizations.All course content is original, practical application curriculum, authored by Sasha Strauss & Innovation Protocol. 2006 - Courant Managing Director - Innovation ProtocolMarketing and Advertising Founder and Managing Director of the firm. International client base with a team of full time analysts, strategists & designers. 10% of resources have remain allocated to serving non-profits since the firm's founding.Sample Corporate Clientele;- ADP- Johnson & Johnson- PayPal- eBay- Medtronic- Warner Bros- Korn/Ferry InternationalSample Venture-backed Startup Clientele;- Modular Wind Energy (Wind energy innovators)- Genomatica (Biochemicals)- Seriosity (Enterprise software)- Magnify360 (Web optimization)- Music180 (Artist development social media)- Plastic Logic (Plastic electronics innovator)Non-profit Sample Clientele:- Mozilla / Firefox- X Prize- LA County Bar Association- Toastmasters International- Jewish Family Service of Los Angeles [LA's oldest social service agency]- Hostelling International- PATH [People Assisting the Homeless]- LA Goal [Adults with developmental disabilities]- Union Station Foundation [Homeless services] 2006 - Courant Managing Director & Chief Strategist - Innovation ProtocolMarketing and Advertising Brand strategy consulting firm that exclusively serves organizations that are changing the nature of the markets they serve. International client base with a broad, seasoned team of full time analysts, strategists & designers. 10% of resources are allocated to serving non-profits.Corporate Sample Clientele;- ADP- Orly International (One of the world's largest beauty care brands)- BMC Software (Top 5 enterprise software company)- Sanrio (Global entertainment powerhouse)- Korn/Ferry International (World's largest executive recruiting firm)- Johnson & Johnson- PayPal- eBay- Medtronic- Warner BrosVenture-backed Startup Sample Clientele;- Modular Wind Energy (Wind energy innovators)- Genomatica (Biochemicals)- Simply Continuous (Disaster recovery)- Seriosity (Enterprise software)- Cambrios (LCD manufacturing)- Magnify360 (Web optimization)- Music180 (Artist development social media)- Plastic Logic (Plastic electronics innovator)Non-profit Sample Clientele:- Mozilla / Firefox- Jewish Family Service of Los Angeles [LA's oldest social service agency]- Hostelling International- PATH [People Assisting the Homeless]- INMED [International childrens' health NGO]- LA County Bar Association [Dispute resolution services]- LA Goal [Adults with developmental disabilities]- X Prize [Incentive-based innovation]- Union Station Foundation [Homeless services]- The Innocence Mission [Protecting the innocence of children]- Toastmasters International [Public speaking and leadership development] 2006 - Courant Professor - USC Annenberg School for CommunicationEducation Management Adjunct Faculty. Developed curriculum, secured placement and regularly teach graduate courses in brand strategy. 16 week series focuses on key elements used in practical case work throughout career, including; brand positioning, research, naming, brand architecture, extension and valuation. Curriculum is presented in guest lecturing roles at UCLA Anderson, USC Marshall, UC Irvine and range of professional organizations. 2006 - Courant Professor - USC Marshall School of Business & Annenberg School for CommunicationHigher Education Adjunct Faculty. Developed curriculum, secured placement and regularly teach graduate courses in brand strategy. 16 week series focuses on key elements used in practical case work throughout career, including; brand positioning, research, naming, brand architecture, extension and valuation. Curriculum is presented in guest lecturing roles at UCLA Anderson, USC Marshall, UC Irvine and range of professional organizations. 2005 - 2006 Director, Brand Development - Brand Sense PartnersMarketing and Advertising Sample Personal Clients: Clorox brands, Electronic Arts, American Museum of Natural HistoryFirm partners with strong consumer brands and engages in business and brand development partnerships to leverage strategic assets in new products and services. Directed department and lead all firm clienteles' brand strategy programs, from primary research to product development. Defined brand platforms, innovated ways to extend strategic assets, and then rationalized the opportunities through retail, market and competitive analysis.Created and implemented new proprietary brand assessment and development systems; including category opportunity financial analyses, pioneering "fictitious brand extension" audience demand research and brand architecture growth systems. All programs are now used as master phases for every client strategic brand extension initiative. 2005 - 2006 Director, Brand Development - Brand Sense Partners | Clients: Clorox brands, Electronic Arts, American Museum of Natural HistoryMarketing and Advertising Firm partners with strong consumer brands and engages in business and brand development partnerships to leverage strategic assets in new products and services. Directed department and lead all firm clienteles' brand strategy programs, from primary research to product development. Defined brand platforms, innovated ways to extend strategic assets, and then rationalized the opportunities through retail, market and competitive analysis.Created and implemented new proprietary brand assessment and development systems; including category opportunity financial analyses, pioneering "fictitious brand extension" audience demand research and brand architecture growth systems. All programs are now used as master phases for every client strategic brand extension initiative. 2002 - 2005 Senior Brand Strategist - Siegel & Gale | Clients: Yahoo!, Adobe Systems, Microsoft, TiVoMarketing and Advertising Led international brand strategy programs. Managed relationships and directed multiple simultaneous teams of 2-10 strategists and creatives. Authored proposals and lead new business development with current clientele; responsible for $3.5 million in extended services drawn beyond contract.Responsibilities included: stakeholder and customer interviews, personality / brand personification; mission, vision and positioning; primary research; global brand architecture systems; brand guideline development; direct and indirect competitive analysis; board and c-level executive presentations; worksession development and hosting internal and external brand launch programs. 2002 - 2005 Senior Brand Strategist - Siegel & GaleMarketing and Advertising Sample Personal Clients: Yahoo!, Adobe Systems, Microsoft, TiVoLed international brand strategy programs. Managed relationships and directed multiple simultaneous teams of 2-10 strategists and creatives. Authored proposals and lead new business development with current clientele; responsible for $3.5 million in extended services drawn beyond contract.Responsibilities included: stakeholder and customer interviews, personality / brand personification; mission, vision and positioning; primary research; global brand architecture systems; brand guideline development; direct and indirect competitive analysis; board and c-level executive presentations; worksession development and hosting internal and external brand launch programs. 2000 - 2002 Brand Planner - RiechesBairdMarketing and Advertising Sample Personal Clients: Toyota, Pacific Life, Edwards Lifescience, BoschDeveloped brand platforms, campaign strategies and competitive analyses to guide creative implementation of branding recommendations as the agency's "voice of the market."Built and directed research programs to explore target market appeal through focus groups, consumer intercepts and internet studies. Analyzed findings and developed new intuitive method for execution of the communications program in relation to competitive messaging. 2000 - 2002 Brand Planner - RiechesBaird | Clients: Toyota, Pacific Life, Edwards Lifescience, BoschMarketing and Advertising Developed brand platforms, campaign strategies and competitive analyses to guide creative implementation of branding recommendations as the agency's "voice of the market."Built and directed research programs to explore target market appeal through focus groups, consumer intercepts and internet studies. Analyzed findings and developed new intuitive method for execution of the communications program in relation to competitive messaging. 2000 - 2002 Brand Planner - RiechesBaird | Clients: Toyota Industrial, Pacific Life, Trojan Battery, Bosch Home AppliancesSociété à responsabilité limitée (SRL); 51-200 employés; Marketing et publicité Developed brand platforms, campaign strategies and competitive analyses to guide creative implementation of branding recommendations as the agency's "voice of the market."
Built and directed research programs to explore target market appeal through focus groups, consumer intercepts and internet studies. Analyzed findings and developed new intuitive method for execution of the communications program in relation to competitive messaging. 1998 - 2002 Director, Promotional Brand Programs - Ellinai Industries | Clients: SoBe Beverages, Carter Wallace, Saran, AT&T, Toshiba, Philip MorrisMarketing and Advertising .Promotional Brand MarketingDirected promotional marketing events for consumer product brands. Managed business development, event organization and recruitment, hiring, training and payroll for 80 contracted employees.Teams of 2-25 promoted clientele through public address announcements, collateral distribution, promotional give-a-ways and direct consumer communication. Also collected demographic statistics, consumer insights and competitive market data through consumer opinion studies. Events included the ESPN X-Games, The Toshiba Tennis Classic and The Vans Warped Tour. 1997 - 2002 Manager, Promotional Brand Programs - Ellinai IndustriesMarketing and Advertising Sample Personal Clients: AT&T, SoBe/Pepsi, Trojan, SaranPromotional Brand MarketingDirected promotional marketing events for consumer product brands. Managed business development, event organization and recruitment, hiring, training and payroll for 80 contracted employees.Teams of 2-25 promoted clientele through public address announcements, collateral distribution, promotional give-a-ways and direct consumer communication. Also collected demographic statistics, consumer insights and competitive market data through consumer opinion studies. Events included the ESPN X-Games, The Toshiba Tennis Classic and The Vans Warped Tour. 2006 Managing Director, Brand Strategy - Innovation ProtocolSociété à responsabilité limitée (SRL); Marketing et publicité Brand strategy consulting firm that exclusively serves organizations that are changing the nature of markets. Direct all programs for the international client base with a broad, seasoned team of full time analysts, strategists & designers. 10% of resources are allocated to serving non-profits.
Corporate Sample Clientele;
- BMC Software (top 5 enterprise software company)
- Wurth International (one of the world's largest privately held companies)
- Sanrio (global entertainment powerhouse)
- Korn/Ferry International (world's largest executive recruiting firm)
- Johnson & Johnson
- PayPal / eBay
Startup Sample Clientele;
- Modular Wind Energy (Wind energy innovators)
- Genomatica (Biochemicals)
- Simply Continuous (Disaster recovery)
- Seriosity (Enterprise software)
- Cambrios (LCD manufacturing)
- Actiga (Active gaming)
- Digital Interactive (Digital media distribution)
Non-profit Sample Clientele:
- Jewish Family Service of Los Angeles
- Hostelling International
- PATH [People Assisting the Homeless]
- Dispute Resolution Services [LA County Bar Association]
- INMED [International Childrens Health NGO]
- Beit T'Shuvah [Dependency Counseling] 2006 Adjunct Professor - USC Annenberg School for CommunicationUniversités Spring 2007; two graduate courses, 60 students.
Developed curriculum, secured placement and have taught five graduate courses in brand strategy. 16 week series focuses on key elements used in practical case work throughout career, including; brand positioning, research, naming, brand architecture, extension and valuation. Curriculum is presented in guest lecturing roles at UCLA Anderson, USC Marshall, UC Irvine and range of professional organizations. Compétences professionnelles Brand Platform (positioning, personality, mission/vision, brand pillars), Brand Architecture, Brand Naming, Brand Extension Strategy, Brand Alignment, Brand Messaging Strategy, Brand Research direction, Brand Identity and Visual Vocabulary.
Lead strategy work for clients world wide; managing brand initiatives in Korea, Japan, China, Singapore, Germany, France, the UK and all over North America. 1994 - 1999 BA Political Science - University of California, IrvineVice President of Marketing, Alumni Association Board of Directors Activité externe: Mascot, Peter the Anteater, 3 yearsAthletics InternASUCI InternGPCASUCI GPC Rep, 4 termsExecutive Producer, SongfestFounder, UCI Cheers school spirit club (now CIA)New University paper photographerAlpha Epsilon Pi Fraternity, President RelationsSasha Strauss est en relation avec 4 personnes. En voici quelques unes :
Louis D. LoPresti II
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Igor Eros
Igor Eros
Business Development Manager at kyivpass.com
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Seth Baum
Seth Baum
Seth Baum Los Angeles Marketing Consultant at www.soundviewgroup.com
| BiographieManaging Director of Brand Strategy at Innovation Protocol, a strategic brand development firm serving innovators. Also teach graduate brand strategy as an Adjunct Professor at USC.
Sample guest lecturer posts:
- Cornell - Johnson School of Business
- MIT - Sloan School of Business
- Columbia Business School (x2)
- Fordham Business School
- Indiana University - Kelley School of Business
- USC - Annenberg School for Communication (x8)
- USC - Marshall School of Business (x10)
- UCLA - Anderson School of Business (x7)
- UCLA Extension (x2)
- UC Irvine - Paul Merage School of Business (x8)
- UC Office of the President (x3)
- Irvine Chamber of Commerce (x2)
- The Art Institute (x3)
- AIGA | American Institute of Graphic Arts
- AMA | American Marketing Association (x5)
- MENG | Marketing Executives Networking Group (x2)
Sample media interviews:
- KABC Radio (x2)
- NPR
- Wall Street Journal (x2)
- Los Angeles Business Journal
- AMA Radio
Past Work:
Served as Director, Brand Development at Brand Sense Partners, a strategic brand extension and business development firm. Lead brand strategy and development programs for all firm clientele, ranging from Clorox brands to Electronic Arts.
Previously, was a Senior Brand Strategy Consultant at Siegel+Gale, developing and managing international strategic branding programs. Client partner on all global Yahoo! brand initiatives while also leading projects for TiVo, Microsoft, Viewsonic and Adobe Systems.
Before joining Siegel+Gale, worked at RiechesBaird as a Brand Planner; authoring strategic marketing and communications business plans for a varied clientele like Edwards Life Sciences. Bosch and Toyota Industrial.
Earlier in career, managed a promotional marketing firm. Over five years and with 80 contracted employees, the firm organized and staffed brand building events for clients such as SoBe / Pepsi Co, Saran and Philip Morris.
Also worked for Rogers & Cowan and TBWA\Chiat\Day.Relations
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Igor Eros
Igor Eros
Business Development Manager at kyivpass.com
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Eric Rosen
Eric Rosen
Manager of Business Development at WebVisible
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Seth Baum
Seth Baum
Seth Baum Los Angeles Marketing Consultant at www.soundviewgroup.com
|
Louis D. LoPresti II
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