Pascal Béchu

Sales and Marketing for the 3 swiss brands of the Movado Group: Concord, Ebel and Movado.In charge of the Europe / Africa / SEA in-direct markets (agents and distributors).

Sales & Marketing for :- Southern Europe- Mediterranean countries- Western Africa- Australia

Sales & Marketing for :- Southern Europe (France, Belgium - Luxembourg, Spain, Portugal and Italy)- Mediterranean countries- Western Africa- Australia / NZ

- Advertising development / production- International media planning- Internet / CRM- Consumer catalogs and leaflets- Global marketing activities for France

- Advertising development / production- International media planning- Internet / CRM- Consumer catalogs and leaflets- Global marketing activities for France

- Advertising development / production- International media planning- Internet / CRM- Consumer catalogs and leaflets

- Advertising development / production- International media planning- Internet / CRM- Consumer catalogs and leaflets

• Development and monitoring of display line design projects. • Development, launch, update and supervision of the Worldwide Corporate Training. • Development and monitoring of the Visual Display guidelines. • Completion of the “Trade-Marketing Handbook”. • Development of POS material (displays, accessories, special windows, clocks… ). • Trade organization of the 2003 FIS Alpine Ski World Championships, in St-Moritz - (Switzerland). • Development of promotional items and corporate uniforms.

• Development and monitoring of display line design projects. • Development, launch, update and supervision of the Worldwide Corporate Training. • Development and monitoring of the Visual Display guidelines. • Completion of the “Trade-Marketing Handbook”. • Development of POS material (displays, accessories, special windows, clocks… ). • Trade organization of the 2003 FIS Alpine Ski World Championships, in St-Moritz - (Switzerland). • Development of promotional items and corporate uniforms.

• Development of PR launch packages for new series or diversification (Sport Vision). • Corporate and new products press releases. • Worldwide PR coordination. • PR events organization (launches, journalists visits,… ). • Sponsorship events (F1 Grand-Prix, 2001 FIS Alpine Ski World Championships in St-Anton – (Austria). • Follow-up of brand ambassadors contracts.

• Development of PR launch packages for new series or diversification (Sport Vision). • Corporate and new products press releases. • Worldwide PR coordination. • PR events organization (launches, journalists visits,… ). • Sponsorship events (F1 Grand-Prix, 2001 FIS Alpine Ski World Championships in St-Anton – (Austria). • Follow-up of brand ambassadors contracts.

• Development of PR launch packages for new series or diversification (Sport Vision). • Corporate and new products press releases. • Worldwide PR coordination. • PR events organization (launches, journalists visits,… ). • Sponsorship events (F1 Grand-Prix, 2001 FIS Alpine Ski World Championships in St-Anton, Austria). • Follow-up of brand ambassadors contracts.

• Development of PR launch packages for new series or diversification (Sport Vision). • Corporate and new products press releases. • Worldwide PR coordination. • PR events organization (launches, journalists visits,… ). • Sponsorship events (F1 Grand-Prix, 2001 FIS Alpine Ski World Championships in St-Anton – (Austria). • Follow-up of brand ambassadors contracts.

Intership during business school :• Monitoring and development of the merchandising for the world. • Managing of the merchandisers' French team (brief, plans,... ). • Monitoring and development of the new interior design for boutiques. • Follow-up of the new concept boutiques opening for France and Europe. • Development of a model stock for the boutiques opening. • Supplier contacts (uniforms, windows, and other boutique services).

Intership during business school :• Monitoring and development of the merchandising for the world. • Managing of the merchandisers' French team (brief, plans,... ). • Monitoring and development of the new interior design for boutiques. • Follow-up of the new concept boutiques opening for France and Europe. • Development of a model stock for the boutiques opening. • Supplier contacts (uniforms, windows, and other boutique services).

Intership during business school :• Sales training at the Louis Vuitton Training Center. • Salesman at the boutiques of Saint-Germain-des-Prés and Champs-Elysées in Paris. • Monitoring of the merchandising in the boutique of Saint-Germain-des-Prés. • Monitoring of the stock in the boutique of Saint-Germain-des-Prés.