• Résumé général
    Olivier Arzel
    Olivier Arzel
    Managing Director RBC Asia at Tai Ping Carpets
    Hong Kong
    LocalitéHong Kong
  • Informations de contact
  • Expériences professionnelles
    2010 - Courant
    Develop the Asian RBC divisionCreate China subsidiaryDevelop a retail network
    2006 - 2010
    LLADRO2006–PRESENTLLADRO ( Disvasa Pacific Ltd), Hong Kong 2006–presentRegional CEO for Asia-Pacific (Three subsidiaries and one Rep. Office)Turned representative office into a regional subsidiary?Harmonized action plans in different markets into a common regional objective?Set up a Zone Marketing Department?Defined a coherent region-wide pricing policy ?Reorganised distribution networks (developed a network of single-brand retail shops)Integrated the Hong Kong retail network?Cancelled contract with former distribution agent and negotiated exit terms ?Recovered direct management of Hong Kong retail network?Led negotiations with shopping centres for new shop locations ?Achieved turnover of 20% over target during first months of operationEstablished relationships with local mediaPublicised the brand and its products through interviews and press releases
    2000 - 2006
    RICHEMONT GROUP1987–2006LANCEL Asia Pacific Ltd, Hong Kong 2000–2006General Manager Reorganization of Asian operations?Redefined a regional commercial strategy based on retail outlets (opened 40 new single-brand shops in China, two in Taiwan and one in Malaysia)?Reorganised human resources (management and sales force)?Increased turnover ( +200% for retail, +100% for agents)?Improved financial performance (from 15% loss to 12% net profit)
    1995 - 2000
    CARTIER (VLG Americas S.A.), Uruguay/Argentina 1995–2000General Manager Creation of two Cartier subsidiaries?Set up subsidiary in the Montevideo Free Zone (for export markets)?Transferred Latin American operations of Must de Cartier Inc. to VLG Americas?Zone-based exports turnover multiplied by three over 5 years ?Subsidiary became profitable after only 8 months (versus 3 years in plan)?Opened a network of Cartier and Montblanc boutiques outside free zone?Set up subsidiary in Argentina (local market)?Cancelled contracts with distribution agents for Cartier, Montblanc and Baume & Mercier and negotiated exit terms?Recovered direct distribution rights for all three brands?Opened two first Cartier and Montblanc boutiques in Latin America?Launched Panerai brand
    1986 - 1995
    Les Must de CARTIER Int’l Inc., Miami, USA1992–1995Director of Sales, CARTIER Latin America ?Redefined commercial policies for agents based on a sell-through model?Opened first Cartier corners in the Latin American region?Organized media eventsCARTIER International–LMCMD, France1989–1992Sublicensing Coordinator for the Yves Saint Laurent brand?Supervised YSL licensing agreements for Japan, Italy and USA?Developed collections with YSL creative department?Oversaw production by local partners?Prepared marketing plans with various partners and validated these with Cartier International and YSLLes Must de CARTIER (Far East) Ltd, Hong Kong1986–1989Export Supervisor for South Asia/Pacific?Opened first CARTIER corners in the Asian duty-free market?Improved turnover in all countriesMarketing Assistant?Participated in new product launches (e.g. Parfum Panthère by Cartier)?Prepared financial projections for Asian marketing plan
    Voir toutes les Expériences professionnelles (2)
  • Parcours scolaire
    1985 - 1987
  • Relations
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