Michael Haupt
Profil Confirmé
- I help people with a passion promote their promise | CEO Shift Publishing
- The Open University
- Cambridge, United Kingdom
- 2011 - Courant
I help blue chip companies in financial services, telecommunications, broadcasting and retail industries expand their digital marketing footprint to generate more sales, promote customer advocacy and lower operational costs.2011 - CourantTo succeed in today's hyper competitive world of B2B commerce it is essential to reach the perfect prospects and partners quickly and with minimal expense. You may have heard how LinkedIn can help, with a database of over 120m professionals, but perhaps you've yet to experience any newsworthy results for yourself.Perhaps you feel there aren't enough hours in the day to use LinkedIn effectively to engage with new partners and customers and follow up with referrals.Well, at Network Sunday, we love LinkedIn. It's the best thing since sliced bread -- seriously. IF you know how to use it effectively. And so we've developed a pretty awesome managed service that liberates business development teams to do what they love doing: closing sales. Instead of using your valuable sales resources to find new leads, we approach carefully selected decision makers on your behalf, so that you can focus on developing the relationship and signing the deal. To learn more about what we do, and see how hundreds of our clients are now actively engaging with prospects and growing their businesses, please download the ▬ Ten Steps for Developing Business on LinkedIn ▬ look under 'Websites' just above, or go to http://www.networksunday.com/.By the way, more than 52% of our new business comes from client referrals. People love what we do, and I'm sure you will too.2010 - CourantStrategic Marketing Consultant | Corporate Social Media Solutions | Social Media ROI Strategist - Independent Consultant and AdvisorI specialise in online marketing strategy audits.The first step in defining or refining any marketing strategy is to thoroughly understand your ideal customer's “core complexâ€. The core complex is composed of the beliefs, feelings, and desires that drive any customer’s behaviour.Most companies expect to come out of their market research with a fully-formed picture of their ideal customer and what they want most. In reality, what is needed is to sift through the research results for clues to your ideal customer’s core complex. Using a proprietary methodology, I conduct research which identifies your ideal customer’s core complex.The outcome of this research typically uncovers the following:• New product ideas• Biggest customer frustrations• Problems consistently experienced• Biggest competitors (often unexpected results)• Popular, topical websites & blogs• Topics of interest• Words used and any special lingo• Likes and dislikes of an ideal customer• Level of sophistication• Common enemies• Recurring themes• Demographics (age, sex, education, occupation, income, marital status, children, etc...)• Psychographics (hobbies, lifestyle choices, purchase behaviours, media habits, values, etc...)Once the results of the research are known, you will be closer than ever to answering the question, “Who will become our raving fans and how best do we communicate with them?â€Please do contact me for more details if you'd like to find and attract raving fans instead of reluctant consumers.2010 - CourantI help small(ish) companies become talked about companies.Simply put, I find an angle for your service or product that inspires your investors, suppliers, employees and customers, no matter how boring your widget might be. Companies often engage with me when they're ready to convincingly leapfrog their competitors with passion and energy. I deliver a Marketing Plan that embraces a powerful vision of WHY you do what you do.Read more:http://michaelhaupt.com/2010 - CourantI help small(ish) companies become talked about companies.Simply put, I find an angle for your service or product that inspires your investors, suppliers, employees and customers, no matter how boring your widget might be. Companies often engage with me when they're ready to convincingly leapfrog their competitors with passion and energy. I deliver a Marketing Plan that embraces a powerful vision of WHY you do what you do.Read more:http://michaelhaupt.com/2010 - CourantReal Marketing for Real ResultsSimply put, I specialize in marketing strategy action plans to help you reach your marketing goals. Companies often engage with me when considering a new marketing hire. I deliver a 6-month action plan for the new hire.Read more:http://michaelhaupt.com/defining-kickass-marketing-strategy/2010 - CourantStrategic Marketing Consultant and Business Development Strategist - Michael Haupt, Strategic Marketing ConsultantI help small(ish) companies become talked about companies.Simply put, I find an angle for your service or product that inspires your investors, suppliers, employees and customers, no matter how boring your widget might be. Companies often engage with me when they're ready to convincingly leapfrog their competitors with passion and energy. I deliver a Marketing Plan that embraces a powerful vision of WHY you do what you do.Read more:http://michaelhaupt.com/2010 - CourantHow Great Companies are Rewriting Business Rules to Save the PlanetDownload The Blueprint for Business Success in Times of Radical Change and join the movement at http://noeticbusiness.net/.2010 - CourantAfter spending many years in the corporate world and meeting business leaders around the globe, I'm baffled by the single-minded pursuit of profit, to the exclusion of all else. I've studied captains of industry from the early 20th century: Rockefeller, Vanderbilt, Ford, Mellon, Astor and Carnegie. I discovered that these leaders did not think of themselves purely as businessmen, out to get the maximum money for them and their family. They considered themselves a builder of society, a force for the common good. As IBM founder Thomas J. Watson Sr. said, companies exist to “knit together the whole fabric of civilization.” We’re all painfully aware of the problems of this world. - Crumbling economies;- Climate changes;- Diminishing resources;- Loss of biodiversity;- Deforestation;- Worldwide poverty and disease, and;- The potential for future global conflict.We’re also aware of the many causes and efforts under way to address these problems. Sadly, few of them will succeed.Why?Einstein said it best:“The world we have made as a result of the level of thinking we have done thus far creates problems we cannot solve at the same level of thinking at which we created them.”If Einstein was correct, and I suspect he might have been, what is needed is a radically new level of thinking – one which addresses the root cause of our maladies, instead of addressing only the symptoms. Noetic Business is my attempt to identify root causes of our maladies, and more importantly, radical new solutions.“It’s not that we need to form new organizations. It’s simply that we have to awaken to new ways of thinking. I believe it makes no sense to spend a lot of time attacking the current realities. It is time to create the new models that have in them the complexity that makes the older systems obsolete.” ~ Dr. Don Beckhttp://noeticbusiness.net/benefits-of-noetic-business/2007 - CourantClients and partners include Lateral Group, Barclays, HSBC, Hutchison 3G, Western Union, Unisys, O2, BT, Vodafone and Bank of America.Based in London, UK2010 - 2011Took over a restaurant in liquidation and generated just short of ZAR1m in turnover in 10 weeks. Established processes and procedures and handed over a successful concern to a new management team.2007 - 2010General management, partner management and business development for the European division of a global eBilling and eMarketing specialist software developer. Grew a number of strategic accounts in banks, telco's and utilities. Clients and partners included Lateral Group, Barclays, HSBC, Hutchison 3G, Western Union, Unisys, O2, BT, Vodafone and Bank of America.Based in London, UK2007 - 2010Clients and partners included Lateral Group, Barclays, HSBC, Hutchison 3G, Western Union, Unisys, O2, BT, Vodafone and Bank of America.Based in London, UK2007 - 2010Managing Director | Business Development Strategist | Marketing Technologist - Striata, Europe RegionClients and partners include Lateral Group, Barclays, HSBC, Hutchison 3G, Western Union, Unisys, O2, BT, Vodafone and Bank of America.Based in London, UK2004 - 2006I took time out to attend to my father, critically injured in a car accident in Thailand. Generated income to settle significant medical bills from various online affiliate programs.In addition, my Sabbatical was spent researching and travelling extensively throughout South East Asia to compare lifestyles and beliefs of the East with the West. During this time I authored and self-published a personal development book, which never made it big but taught me an immense amount about publishing and marketing a new idea.Traveled extensively, but was loosely based in Koh Samui and Bangok, Thailand and the Perhentian Islands in Malaysia where I ran a jungle bar for the season.2001 - 2004
Entrainement Professionnel | Cincinnati, United States | 10001+Oversaw numerous telco billing projects and consistently delivered on time and within budget.Clients included Powergen, ntl Telewest (now Virgin Media), Madge, Dolphin Telecoms, Vodafone, Telenor, TeliaSonera, Telefonica and Vibo Telecom (Taipei).Based initially in Cambridge and Edinburgh, UK (where I traveled extensively to Scandinavian countries); then Madrid, Spain (where I was responsible for Southern Europe) and ultimately Taipei, Taiwan.2001 - 2004Clients included Powergen, ntl Telewest (now Virgin Media), Madge, Dolphin Telecoms, Vodafone, Telenor, TeliaSonera, Telefonica and Vibo Telecom (Taipei).Based in Cambridge and Edinburgh, UK; Madrid, Spain and Taipei, Taiwan.2001 - 2004Clients included Powergen, ntl Telewest (now Virgin Media), Madge, Dolphin Telecoms, Vodafone, Telenor, TeliaSonera, Telefonica and Vibo Telecom (Taipei).Based in Cambridge and Edinburgh, UK; Madrid, Spain and Taipei, Taiwan.2000 - 2000Based in Cambridge, UK.2000 - 2000Service Account Manager | Business Development Strategist | Marketing Technologist - Geneva TechnologyBased in Cambridge, UK.1997 - 1997Account Manager & Pre-Sales Executive, Asia Pacific | Business Development | Strategic Marketing - BHA ComputerBased in Brisbane, Australia.1997 - 1997Based in Brisbane, Australia.1996 - 1996Responsible for supporting GSM service providers and new business development for a UK-based software developer. Regrettably, we shut Australian operations down after proving that the market couldn't support an in-country presence.1996 - 1996Based in Sydney, Australia.1989 - 1995Implemented a GSM billing system for one of the first Service Providers in South Africa.1988 - 1988Comptabilité | New York, United States | 10001+Based in Johannesburg, South Africa.1985 - 1987Based at Ondangwa Airforce Base (now defunct) near Oshikati in South West Africa, as it was called then.Voir toutes les Expériences professionnelles (27) - 2000 - 2008
Many hundreds of hours and more than $150k has been invested in dozens of seminars, workshops & personal tuition to achieve the equivalent of a BSc. (confirmed by Professor of Strategic Marketing at Henley Business School, UK). Teachers included: Perry Marshall, Mark Joyner, Jay Abraham, Rich Schefren, Michael Masterson, Drayton Bird, Seth Godin, Dan Kennedy, Penny & Thomas Power, Clayton Makepeace, Eben Pagan, et al.Have also spent 20 years studying the marketing greats: - Rosser Reeves, - Claude C. Hopkins, - John Caples, - David Ogilvy, - Robert Collier,- Theodore Levitt, - John R. Brinkley, Inventor of Broadcast Advertising,- Andre Citroen, Inventor of the Electric Billboard,- Lily Langtry, Inventor of the Celebrity Endorsement,- Conrad Gessner, Inventor of Viral Marketing,- Jam Handy, Inventor of the Marketing Video,- N.W. Ayer, Inventor of the Advertising Agency,- Ron Popiel, Inventor of the Infomercial,- Mary Kay Ash, Inventor of Network Marketing.
Activité externe: Online marketing, viral marketing, ecommerce, B2B marketing, B2C marketing, direct response advertising, advertorials, copywriting, social networking, joint venture marketing,
2000 - 2004Many hundreds of hours and more than $150k has been invested in dozens of seminars, workshops & personal tuition to achieve the equivalent of a BSc. (confirmed by Professor of Strategic Marketing at Henley Business School, UK). Teachers included: Perry Marshall, Mark Joyner, Jay Abraham, Rich Schefren, Michael Masterson, Drayton Bird, Seth Godin, Dan Kennedy, Penny & Thomas Power, Clayton Makepeace, Eben Pagan, et al.Have also spent 20 years studying the marketing greats: - Rosser Reeves, - Claude C. Hopkins, - John Caples, - David Ogilvy, - Robert Collier,- Theodore Levitt, - John R. Brinkley, Inventor of Broadcast Advertising,- Andre Citroen, Inventor of the Electric Billboard,- Lily Langtry, Inventor of the Celebrity Endorsement,- Conrad Gessner, Inventor of Viral Marketing,- Jam Handy, Inventor of the Marketing Video,- N.W. Ayer, Inventor of the Advertising Agency,- Ron Popiel, Inventor of the Infomercial,- Mary Kay Ash, Inventor of Network Marketing.
Activité externe: Online marketing, viral marketing, ecommerce, B2B marketing, B2C marketing, direct response advertising, advertorials, copywriting, social networking, joint venture marketing,
1984 - 1984Was elected Managing Director of the company we established as part of a business game.
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