Lluis Martinez

Lead and drive the account strategy for Telefonica Group in Spain (over 150M$/year). Increase penetration in all the HP portfolio areas (HW, SW and services). Responsible for the results in the account, coordination of all the Commercial team (32 Sales reps) and accountable for all the sales activities of Sell To, Sell Through, and Sell With. Reporting directly to the VP Sales and responsible also for multicountry deals initiated in Spain. Responsible to foster new deals in the area of services in which HP is focusing (Outsourcing, IT Oper, and Application Mgmt)