Lauren (Frissora) Hedrei

Clients: IBM, Starbucks, Charles Schwab, Coca-Cola Japan, Johnson & Johnson.
• Succinctly managed workflow by coordinating production of deliverables, creating matrix and tracking system for projects, and partnering with team members to ensure deadlines and commitments were met.
• Successful event coordinator/planner of all project logistics including, but not limited to, meeting scheduling, workspace oversight, shipping, on- and off-site meeting coordination, risk management, and delegating these tasks when appropriate.
• Demonstrated strength in financial/business management by helping team understand business parameters of job, state of project at check-in points, and final project performance—cost actuals to budget.
• Fulfilled role as team coach by acting as point person for information flow on the project and keeping team abreast of project updates through regular check-ins with each team member and working to understand strengths & weaknesses of team & team dynamics.

Exemplify strong communication and listening skills by daily interaction with agency counterparts and clients, resulting in keen ability to identify problems, and find solutions for clients (ConAgra: Marie Callender's, Banquet, La Choy, St. Joseph Health System). Industries: consumer-packaged goods, healthcare.
• Honed strategic skills, working closely with planning director and consulting firm on strategic development for client’s future brand positioning.
• Chosen to play integral part in numerous new business pitches (Hebrew National, Reddi-Wip, Slim Jim, Orville Redenbacher, St. Joseph Health System)
• Proven track record for efficient & successful management of client relationships, creative product, and willingness to pitch in to get the job done right.

Guide and stimulate the flow of the day-to-day business while developing strong presentation and selling skills through development of strategic direction for clients (La Quinta/Baymont Hotels, Servicemaster, WellCare Health, Effen Vodka). Industries: hotel, home repair, health insurance and spirits.
• Created strong client and internal team relationships by daily managing needs and expectations with a thorough understanding of client's business, resulting in additional lines of business for agency.
• Proficiently managed all billing, budgeting, & timelines and wrote thorough and concise competitive analysis for multiple clients.
• Thorough knowledge for large range of media: TV, DRTV, Radio, print (magazine, newspaper, yellow pages, FSI, & TSI), out of home, online, direct mail, point of sale, in-store, collateral, and mobile marketing.

Make tactical decisions while assisting in the development of strategy for communications programs with a full and complete knowledge of client and agency's business (Blue Bunny). Industry: consumer-packaged goods.
• Wrote competitive analysis & brand implications to provide client with support for 2005 plans
• Created macro consumer, industry & competitive trends database to substantiate rationale for recommended campaigns.
• Efficiently coordinated all creative & production work for client's 2004 promotional campaign after creating media recommendation based on category trends.
• Demonstrated strength in multi-tasking with fulfilling role as both media planner and assistant account executive for first eight months.

Manage all aspects of communication programs internally and externally, leading committee meetings and guiding trips for the program.
• Designed integrated and unique approach for all print advertising and sales promotion.
• Gained invaluable people skills as primary contact person for customers and sponsors.
• Developed strong leadership and communication skills as trip leader instructing outdoor education and chairing staff meetings.

Responsible for assisting aftermarket marketing team.
• Conducted consumer and competitor research aimed at defining the aftermarket's target audience and collaborated on ideas for upcoming promotions.
• Coordinated and designed Motorist Assurance Program event, two product websites, packaging and European division brochure.

Guiding 14-18 year olds on first 3 days of 10-day backpacking trips, teaching needed skills for remainder of trek.
• Chosen for highly competitive summer job to lead 25 crews on ten day backpacking treks.
• Honed people skills and training techniques through instructing broad range of outdoor skills.

Overall GPA 3.74/4.00
Magna Cum Laude
University Honors
Dean's List 8 Consecutive Semesters
Attended Washington University in St. Louis 1999-2000
Studied Abroad in London 1 semester