Prendre le contrôle de mon profil- Founder, Clearpoint Exhibit Intelligence
- Northwestern University - Kellogg School of Management
- Greater Chicago
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- 2011 - Courant
Consulting practice focused on pharmaceutical and medical device exhibitors. Expertise in optimizing convention investment, innovating tools and solutions customized to specific program needs, and measuring and improving product knowledge transfer and engagement.2010 - 2011Marketing et publicité | 11-50Built, directed team and process for development of exhibit-based interactive technology business, including visitor engagement innovation, business development, and lead gen metrics and program insight. Reported to founder, CEO.2009 - 2011Marketing et publicitéDeveloped strategy for reaching procurement audience in key industry verticals; led marketing and business development effort; partnered on website redesign resulting in 350% increase in web traffic; initiated PR program yielding multiple industry awards and hundreds of thousands of media impressions and millions of online impressions as well as a 217% increase in pipeline opportunities; RFI/RFP participation more than double any previous year in company history.1999 - 2002Technologie de l'informationMarketing leadership team member during period of high growth, integration after Bank One acquired First USA; successful positioning focus on customization amidst competitors’ mass market products. Spearheaded all product development initiatives for the largest Visa issuer, with portfolio of 60 million accounts and more than $70B in outstandings. Created department, recruited team, conceived and developed process from ideation to business planning to testing. Led cross-functional team of marketing, research, IT, operations, finance, legal to establish new product launch strategies and execution. Collaborated with Visa USA on product innovation.1990 - 1999Vente au détail | 1001-5000Directed marketing strategy and execution for all Spiegel catalogs, with total annual circulation of more than 175 million. Responsible for entire marketing department, including retention and loyalty, new customer acquisition, sales promotion, proprietary credit marketing, national advertising, database analytics, marketing research. Managed department of 43.1986 - 1989Built and managed all marketing programs for this startup interactive video cable home shopping mall owned by J.C. Penney. Highlights: Directed marketplace introduction, exceeding all marketing goals earlier than planned and under budget – 80% usage, 13% purchasing, 64% loyalty.Voir toutes les Expériences professionnelles (3) 
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