Kasturi Das

Client Servicing and Business Development Understand clients product/brand & consult them on Digital Media strategy including Search Engine Management & Optimization, Social Media & Google AnalyticsCreate media plans on the basis of brand and campaign requirements with media selection strategy by understanding user behavior in the online spaceManage media campaigns for brands ranging from FMCG, Real Estate, Finance to Technology Optimize campaigns by regular reporting of data and taking measures to improve campaign efficiencyManage and Coordinate internal teams to take campaigns/projects live in stipulated time

Digital Marketing - Online Advertising and Social Media Interaction TeamDeliver client presentations prepared on Social Media monitoring of client brands Measure and report the initiatives launched by client brands on online media spaceDesign recommendations to enhance client brands' share of voice in the online spaceIdentify influential bloggers to generate positive brand conversations directed towards consumers in the online spacePrepare detailed reports for client with observations and key insights on client as well as competitor brandsProvide recommendation to optimize client investment in various online channels for maximum utilization of the online media space and targeted social media campaigns

Corporate Brand and Communication GroupDesigned questionnaire and conducted primary market research to gather consumer insights on ICICI Bank and its competitor brands in IndiaOrganized focus group discussions and acted as the moderator for the discussionsEvaluated ICICI Bank's brand against various attributes of a modern brand as identified by the researchCreated a detailed report based on research findings with recommendations Presented ICICI Bank's brand evaluation study to the senior management with key insights and recommendations

Brand Evaluation of ICICI Bank