• Résumé général
    Fred Neil (fredneil2@gmail.com)
    Fred Neil (fredneil2@gmail.com)
    Vice President Marketing, CRM, Customer Insights & Analytics at The Home Depot
    Austin, Texas
    Aussi connu(e) sousfredneil2, fredneil, -fredneil, fredhater, fred, fredneil2@gmail.com
    LocalisationAustin, Texas
  • Informations de contact
  • D’où viennent les informations qui figurent sur ce profil? En savoir plus.
  • Expériences professionnelles
    07/2011 - Courant
    07/2011 - Courant
    Worlds Leading DIY and DIFY retailer with revenues in excess of $70bLead all customer facing one-to-one and one-to-few marketing efforts across direct mail, email, mobile and social for Consumer and Pro customer segments to drive increase engagement, revenue and share of wallet across the enterprise. Lead all Loyalty initiatives across both Pro and Consumer segments.Lead all customer insights & analytics initiatives across the organization to ensure we make fact based decisions leveraging the "data to insight to action" framework.
    01/2009 - 08/2011
    Leverage data to drive insights which are translated into strategic development and deployment of customer lifecylde management programs. Drive enhancements and accuracy to all customer data assets which is leveraged to establish marketig priorities that inform contact strategies and spend thresholds based on future value to business. Establish spend thresholds by customer segment, setting segmentation priorities and managing P&L associated with customer lifecycle forecasts across Consumer, Small & Medium Business segments. Responsible for managing marcomm spend and media mix spend optimization globally.
    01/2009 - 08/2011
    Leverage data to drive insights which are translated into strategic development and deployment of customer lifecylde management programs. Drive enhancements and accuracy to all customer data assets which is leveraged to establish marketig priorities that inform contact strategies and spend thresholds based on future value to business. Establish spend thresholds by customer segment, setting segmentation priorities and managing P&L associated with customer lifecycle forecasts across Consumer, Small & Medium Business segments. Responsible for managing marcomm spend and media mix spend optimization globally.
    01/2009 - 09/2009
    Provide strategic oversight for leading FORTUNE 500 clients to help them to leverage data to drive insights, culminating in clear action plans, through the use of advanced analytics, to drive revenue and market share growth. Work with leadership team to close key strategic accounts across business verticals.
    10/2006 - 09/2009
    Work with clients on growth strategies, including new channel/business development, and product development leading to revenue growth, value creation and market share gains. Guide companies from thought leadership through to process management, optimizing the marketing process, from Strategy to Operational Deployment, providing the tools and skill sets to define, value, and manage marketing assets; aligning marketing processes with financial metrics and running the marketing function like a business. Help clients to optimize customer acquisition strategies at an acceptable cost per name and ensuring marketing budgets are allocated appropriately across channels, as well as marketing mix models for existing customer file.
    08/2008 - 01/2009
    Served as VP, Client Leadership for dunnhumby, a global consultancy firm helping brands and organizations engage more completely and profitably with their customers by developing customer based action plans built on data insights. I was responsible for leading the engagement for Best Buy USA with an emphasis on value creation for Best Buy through a more customer centric approach to business practices that will drive incremental revenue and margin from best customers, while also increasing engagement with uncommitted customers.
    01/2005 - 01/2008
    Rainbows is an international, not-for-profit organization that fosters emotional healing among children grieving a loss from a life-altering crisis.
    04/2004 - 11/2006
    Led the development of multi-channel marketing strategy and deployment of product marketing strategy & roadmap, customer acquisition, retention & segmentation strategy, integrated communications & brand messaging, talent development and research projects around market & competitor intelligence to accelerate market share growth
    06/1996 - 03/2004
    Led marketing, new channel and customer business development, product development, new business model innovation, operations management and global P&L management. Formulated growth strategies and marketing implementation plans which drove revenue, value creation and market share
    07/1986 - 06/1996
    Led all marketing initiatives including portfolio development, contact strategies, customer acquisition, retention and monetization, planning & analysis, marketing ops ,talent development, strategic alliances, and served as liaison to MW retail & GECC (Monogram) credit
    06/1984 - 06/1986
    05/1982 - 06/1984
    Voir toutes les Expériences professionnelles (11)
  • Compétences professionnelles
    Segmentation
    International Marketing
    Online Marketing
    Multi-channel Marketing
    Direct Marketing
    Business Development
    SEM
    Marketing Strategy
  • Relations
    Chargement... Veuillez patienter...
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