Claire Favre

Brand: Friskies, Go-CatTurn-over: AU$ 642 MioResponsible for planning, developing, and directing the marketing efforts for part of the Brand portfolio (dry food). Responsible for coordinating activities in advertising, promotion, sales, research and development, marketing research, package development and production. Key achievements:Effectively managed European product portfolio including Innovation pipeline management. Completed product renovation to accommodate critical manufacturing requirements whilst delivering against consumer needs.Led the Pan-European full brand redesign - the most major redesign project for the brand and the company in 10 years.Developed brand website.Identified, shared and helped repurpose best practices across multiple markets.Effectively managed and developed Assistant Brand Manager.

Turn-over: AU$ 89 MioResponsible for the management and implementation of local Fido brand strategy & market Snacks & Treats category. Completed packaging redesign of the Fido Main Meal range: from concept to implementation supported by qualitative & quantitative testsDeveloped of a national innovative press campaign from concept to production.Represented French market in all European marketing meetings related to the Snacks & Treats category.Locally adapted the European design strategy ("Comic Design") to Fido Non Main Meal range.

Brand: FelixImplemented the new pan-European design in France & Belgium in time and to quality standards.Adapted all European TV ads: translation, VO recording, pack shots & post production.Developed a major promotional activity which enabled the brand to achieve market leadership for a few weeks. Developed a local TV campaign and all other in store material to support the event.Managed loyalty program and boutique: sourcing and coordinating production of promotional material.

Friskies Accessories

Brands: Suprium & FidoExecuted accessories in-store promotional and merchandising strategy.Dealt with the BSE Crisis (mad cow disease) and demonstrated the ability to troubleshoot business problems and implement highly creative and effective solutions.Supported category plan implementations across multiple retail channels (Grocery, Specialists channels, vets practices and clinics, breeders)

incl. 6 months at the Fachhochschule für Wirtschaft - Marketing & Communication Section