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Christophe Mascarin

Innovation & Strategy in São Paulo - France métropolitaine

Résumé général

Biographie

New Technologies. New Business. New Media.

>10 years of new business development (hunting sales and strategic marketing) within IT /software /internet companies providing highly innovative solutions to their markets.

Strong acquaintance with disruptive innovations and international...


Experience professionnelle

2010 - Courant
Innovation Catalyst & Digital Strategist - -

Management Consulting

Strategic assistance for creative, innovative and digital companies in São Paulo, BrazilBusiness facilitation, innovation strategy, strategic positioning, strategic ventures, digital strategy, new media strategy, strategic intelligence, B2B strategy, strategic communication

2010 - Courant
business partner & marketing advisor - São Paulo

Management Consulting

supporting foreign and local companies in the field of strategic intelligence, marketing of innovation/technology, strategic marketing, new business and international development.

2008 - 2010
International Sales Manager - DecisionNews Media (France)

Publishing

ONLINE MEDIA - In charge of strategic clients in EMEA. Online B2B marketing and advertising solutions for leading INGREDIENTS companies worldwide (food, pharma, cosmetics). Global leadership in food and nutraceutical industries: www.FoodNavigator.com and www.NutraIngredients.com receive >100.000 unique visitors/month.> DNM was awarded Deloitte Technology Fast 500 EMEA in 2006 and 2007.Clients: Sidel, Novozymes, R.Wild, Ajinomoto, Sartorius, Cosucra, Fonterra, Puleva

2008 - 2010
Online Sales Manager - DECISION NEWS MEDIA

Publishing

ONLINE MEDIA / B2B News for the INGREDIENTS industry worldwide> In charge of EMEA strategic accounts, International Sales. Online marketing solutions (brand awareness, lead generation) for the leading suppliers of the ingredients industry worldwide (food, pharma, cosmetics).Clients: Sidel, Novozymes, R.Wild, Ajinomoto, Sartorius, Cosucra, Fonterra, Puleva...* DNM was awarded Deloitte Technology Fast 500 EMEA in 2006 and 2007* News websites with an audience >100.000 unique visitors/month

2006 - 2008
Market Intelligence / Demand Analyst - FREESCALE

Semiconductors

WIRELESS TELECOM infrastructure and BROADBAND networks equipments> Global market intelligence for the top management of FSL Networking division EMEA + Demand Forecast related to EMEA key client Alcatel-Lucent, on a global scale.* Freescale was formerly known as Motorola Semiconductor

2006 - 2008
Strategic & Tactical Marketing - Freescale (EMEA HQ's)

Semiconductors

Global market intelligence for EMEA Networking division (WIRELESS TELECOM infrastructure equipments and BROADBAND networks) + Global Demand Forecast for a $100M/year client.> Freescale was formerly known as Motorola Semiconductor.Key Client : Alcatel-Lucent

2003 - 2005
New Business Development Manager - Novacom (France)

Information Technology and Services

Web-Based GEO-LOCATION solutions (SaaS) - Web-based GIS software, satellite communication systems and remote sensing for Fleet management, supply-chain optimization and remote meter reading applications.> Novacom is an emanation of the French Space Agency (CNES) and CLS, the operator of Argos satellite positioning system.Clients: Airbus Transport International, Lafarge, Soletanche Bachy, Bomag, Guintoli

2002 - 2005
New Business Development Manager - NOVACOM

Information Technology and Services

GIS/GEOLOCATION solutions provider - SaaS SOFTWARE> In charge of new business development for Novacom fleet management solutions, supply-chain management solutions, GIS software platform and satellite communications/positioning expertise.Achievements/Conquests: Airbus Transport International, Lafarge, Soletanche Bachy, Bomag, Guintoli* Novacom is an emanation of the French Space Agency (CNES) and CLS, the operator of Argos satellite positioning system

2000 - 2002
New Business Developer - ASTEROP

Computer Software

GEOMARKETING solution provider - Saas & Intranet SOFTWARE> In charge of business development for Asterop "Business Geo-Intelligence" technology and solutions dedicated to strategic and operational marketing, including advanced geo-spatial modeling, statistical analysis, and cross-referencing of customer, public and private data. Analytical CRM.Conquests: BNP Paribas, Speedy, National Citer, Peugeot, Delphi, Française des Jeux* Asterop launched the concept of "GeoIntelligence" in 1999, benefiting from the support of prestigious business angels and Accenture Technology Ventures: €15M fundraising in 2000

2000 - 2002
New Business Developer - Asterop (Paris)

Computer Software

Web-Based GEO-MARKETING solutions (SaaS) - First BUSINESS INTELLIGENCE software dedicated to strategic and operational marketing including advanced geo-spatial modeling, statistical analysis, and cross-referencing of customer, public and private data. Corporate intranet and SaaS solutions.> Asterop launched the concept of "GeoIntelligence" in 1999, benefiting from the support of prestigious business angels and Accenture Technology Ventures: €15M fundraising in 2000!Clients: BNP Paribas, Speedy, National Citer, Peugeot, Delphi, Française des Jeux

1999 - 2000
Business Developer - ISoft (Paris)

Computer Software

BI SOFTWARE - In charge of business development for Alice software, 1st data mining tool friendly enough to be handled by marketers and business analysts. Optimizes marketing strategies through data base segmentation and data driven analysis.> ISoft benefits from an OEM agreement with Business Objects.Clients: Radiospares, La Redoute, McKinsey, Credit Agricole

1999 - 2000
Business Developer - ISOFT

Computer Software

BUSINESS INTELLIGENCE - SOFTWARE> In charge of the business development for Alice software, 1st data mining tool friendly enough to be handled by marketers and business analysts. Optimizes marketing strategies through data base segmentation (decision trees) and data driven analysis.Achievements/Conquests: Radiospares, La Redoute, McKinsey, Credit Agricole* ISoft technology was adopted by Business Objects in the early 90's

1997 - 1999
Overseas Business Development - Eurogiciel (Casablanca, Morocco)

Computer Software

IT CONSULTING & ENGINEERING - [CSNE mission, voluntary service overseas] Responsible for starting up and develop the business activities of Eurogiciel in Morocco, dealing with large companies from various sectors (insurance, banking, energy, etc.). > Hosted by a local partner Hightech Payment Systems (HPS), today recognized as a leading payment solutions provider around the world.Key Client : Wafa Bank

1997 - 1999
Overseas Business Developer - EUROGICIEL

Computer Software

IT Consulting & Software Outsourcing - CSNE mission (French Ministry of Foreign Affairs)> Responsible for starting up and develop the business activities of Eurogiciel in Morocco, dealing with large companies from various sectors (insurance, banking, energy, etc.). Key Account : Wafa Bank (today Attijariwafa Bank)* Hosted by a local partner Hightech Payment Systems (HPS), today recognized as a leading payment solutions provider around the world.

1995 - 1995
channel sales & marketing assistant - Hewlett-Packard France

Information Technology and Services

[internship] - enterprise servers and workstations

1995 - 1995
sales & marketing assistant - HEWLETT-PACKARD France

Information Technology and Services

[internship] - enterprise servers and workstations

Compétences professionnelles

internet, web-based solutions, business softwares, BtoB marketing, SaaS, BI solutions, CRM, geomarketing, geolocation, data management, telecommunications

Education

1993 - 1996
Master B2B Marketing - Ecole supérieure de Commerce de Pau

Activité externe: Member of the Junior Enterprise + Founder of "Rock'n Loc", an experimental concept of music sharing between students

1993 - 1996
Master Management - ESC, French Graduate School of Management
specialization in BtoB Marketing and International Affairs

1993 - 1996
Master Business - ESC PAU - Graduate School of Business
specialization in B2B Marketing

Activité externe: Member of the Junior Enterprise + Founder of "Rock'n Loc", an experimental concept of music sharing between students

1991 - 1992
- Mathematics, Economics, Philisophy, English, German - Classe Prépa HEC Ozenne, Toulouse
Intensive preparation program for the competitive entrance examination to French Management Schools

1991 - 1992
Classe Préparatoire HEC Générale - Prépa HEC Ozenne, Toulouse
Intensive preparation program for the competitive entrance examination to French Management Schools

Relations

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