Caryn Condon Williams

•Conducted market research which identified critical services needed within market place effectively craving out this firm’s niche within its industry. •Created and executed a targeted marketing plan which gained new clients, increased referrals and deepened market penetration.•Developed and nurtured referral sources/client network which included hospitals, physicians, case managers, care coordinators, nurse managers, nursing homes, assisted living facilities and deepened relationships with on-going customer service to address their needs.•Planned, organized and executed one-on-one and group meeting to present company services to potential clients including physician groups, medical clinics, hospitals, nursing homes, etc. in Chicago market.•Monitored on-going industry conditions and clients changes by measuring sales results, then adjusted marketing strategies and plans to reach sales, growth and company goals.•Forged trusted and dedicated relationships with strategic partners which widened client base.•Created an elite corporate image to distinguish firm’s services from its competitors, efficiently and uniquely branding company’s services. Developed all marketing collateral consistently and advantageously branding company as specialist/experts in their industry.•Developed and implemented a quality assurance assessment program which provided consistent feedback and improved client satisfaction. •Researched, identified and gained all new clients accounts within a ten county service area. Managed and serviced all account relationships. •Worked collaboratively with team members to improve operations, increase revenues & profits, decreased expenses and improved overall satisfaction with our services. •Consistently initiated new ideas which increased sales and drove penetration into new untapped markets.•Quickly assessed and recruited team members to augment critical staffing shortages.