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CP Morey

VP Products & Marketing ~ SaaS / Cloud Computing Apps - Greater Atlanta

Résumé général

Localité :Greater Atlanta
Biographie

Ambitious leader with a track record in developing new markets & building top performing teams. Demonstrated success in business development, product marketing &, product management. Proven ability to produce results in both small & large companies. Confident communicator with extensive...


Experience professionnelle

2009 - Courant
VP Products & Marketing / Co-Founder - AuditMyBooks (an Intuit App Center Company)

Computer Software

•Building a B2B SaaS / cloud-based app company in partnership with Intuit. Day-to-day responsibilities include product management, marketing and business development.•Defined & launched award winning products (e.g. Intuit, Sleeter, TAG); app is top ranked on Intuit App Center (https://workplace.intuit.com/auditmybooksanalyzer).•Led acquisition of first customers & reseller partners including the 2009 & 2010 Intuit Solution Providers of the Year. •Lead National Science Foundation funded research for next generation of data analytics / business intelligence products (PI for NSF SBIR Grant #1013413)•Charter Member of Intuit App Center Advisory Board; finalist at 2010 Intuit Entrepreneur Day and 2011 Intuit App Showcase; guest author for Intuit corporate blog.•Lead marketing including press relations (e.g. AccountingWeb, WebCPA), demand generation (e.g. Intuit co-marketing, email campaigns) and content creation (e.g. blog, company web site)•Company lead for key speaking events (e.g. Scaling New Heights, ACFE Conference, App Center 101, Intuit Events).

2008 - 2010
Business Development Exec., Cloud Security Solutions - IBM (Telecom Industry Team)

Computer & Network Security

•Recruited by VP of Global Sales to pilot the Security as a Service (a.k.a. SaaS or cloud-based security) Business Development role on IBM's Telecommunications Industry Sales Team.•Managed ~$350M solution pipeline, supported international team as “on demand security expert” for top opportunities & drove sales campaigns to improve solution penetration.--Worldwide solution pipeline increased 48%.--Worldwide targeted solution revenue increased 21%.•Earned 100% of IBM acquisition retention bonus; payout was tied to achievement of revenue & profit metrics.

2006 - 2008
Director, Industry Solutions - Internet Security Systems (acquired by IBM in October 2006)

Computer & Network Security

•Promoted by the ISS executive team to help grow revenue by entering new markets; success with telecommunications industry led to expanded role including retail & financial service industries.•Built & led the team responsible for a ~$180M solution portfolio; 80% increase ’06 – ‘08.--Managed market segmentation & business cases to align capabilities with customer needs; influenced product development with industry specific requirements (e.g. SaaS or cloud-based security for the telecommunications industry).--Drove industry solutions into market with sales enablement, demand generation & thought leadership marketing (e.g. 2007 Retail Security Summit).•Team was frequently recognized for excellence by peers & senior management; personally ranked by team in top 20% of all IBM managers & appointed to Executive Resources, IBM’s succession planning program.

2004 - 2006
Senior Manager, Product Marketing - Internet Security Systems

Facilities Services

•Rebuilt the team responsible for a ~$150M security product portfolio; managed the quality & timeliness of product marketing deliverables (e.g. positioning/messaging, presentations, launch plans, sales training, datasheets, web site, ROI models, demo scripts, etc.).•Product lines were consistently recognized as industry leading based on revenue/market share & success in press/analyst reviews; team helped to grow annual product revenue by 162% in 2004 & 49% in 2005 (products were launched in 2003).•Frequently tapped as a “security expert” for large deal support, press/analyst interviews & marketing programs.•Appointed to the ISS Leadership Institute in 2005; this executive development program was reserved for the top 1% of the company’s employees.

2003 - 2004
Senior Manager, Product Marketing - PentaSafe Security Technologies (acquired by NetIQ in October 2002)

Computer Software

•Promoted to lead the team responsible for a ~$60M security product portfolio based on success as an individual contributor; managed the quality & timeliness of product marketing deliverables.

2001 - 2003
Senior Product Marketing Manager - PentaSafe

Computer Software

•Recommended by iVita executives to help revamp marketing by “demonstrating success”.--Led relaunch of an underperforming web application firewall product resulting in a 45% increase to quarterly revenue & top billing in an SC Magazine product “shoot-out”.--Built sales tools, led sales training & served as the press/analyst/marketing programs spokesman for an anti-spam product line; helped to grow revenue 118% in 12 months.

1999 - 2001
Director, Product Marketing - iVita

Computer Software

•Recruited by ex-Compaq executives to build & lead a team responsible for planning & launching the 1st web-based Enterprise Asset Management Software as a Service (SaaS) application. •Managed the quality & timeliness of product management deliverables (e.g. business cases, roadmaps, product requirements documents, competitive analysis, etc.) & product marketing deliverables.•Led a cross-functional team in the development & execution of a go-to-market strategy for the Information Technology segment; resulted in more than 50% of revenue generated in 2001.

1997 - 1999
Senior Product Manager/Product Manager - Compaq

Computer Hardware

•Helped to grow revenue by entering new markets; planned & launched the 1st standards-based Network Attached Storage (NAS) appliance & the 1st standards-based communications server.•Conducted focus groups & account visits to understand customer needs; synthesized findings into prioritized roadmaps & detailed product requirements documents (PRD).

1996 - 1997
Business Analyst - Compaq

Computer Hardware

•Planned & successfully executed primary market research (focus groups & account visits) to validate the business case for a new product line; project supported a ~$300 million acquisition.

1992 - 1995
CPA - Ernst & Young

Accounting

•Promoted to Senior Auditor; responsible for staff supervision and project management.•Conducted financial audits and analysis in accordance with GAAP.


Education

1995 - 1996
MBA Marketing - Thunderbird School of Global Management
•Earned Master of Business Administration (MBA); majored in marketing.•Awarded the Thunderbird International Scholarship based on academic merit.

Activité externe: Student Government (Spring '96), Investment Club (Spring '96), Orientation Team (Fall '95), InterAd Crew (Fall '95), Graduate Assistant (Summer '95)

1988 - 1992
BBA Accounting/Finance - University of Cincinnati College of Business
•Earned Bachelor of Business Administration (BBA); dual major in accounting and finance.•Graduated summa cum laude.

Activité externe: Whittier Gardens Foundation, 504 Club, Junior Achievement Advisor, Beta Gamma Sigma (Honor Society), Golden Key International Honor Society

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