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Benjamin Zenou

Category Manager at Wengo (Vivendi group) - Paris, France

Résumé général

Localité :Paris, France

Experience professionnelle

2008 - Courant
Cofounder - BaseClip

Société à responsabilité limitée (SRL); 1-10 employés; Internet

2010 - Courant
Category Manager - Wengo

Internet

Category Manager of Counseling, Computers & Technology and Coaching servicesDefinition and execution of the marketing and commercial strategySales Force (200 experts) animation and managementCommunication activities organization, communication tools creation and interface with the business development team

2009 - 2010
Marketing and CRM Project Manager - Wengo

Internet

In charge of the Wengo websites animation strategy : Newsletters, marketing operation toward sellers and customers (viral campaigns, emailings, online ad)Manager of the web designers team, tasks organization, planning and deliverables quality checkLead design and development of online advertising campaigns for our partnersCRM : fully responsible for the company's program : database marketing, segmentation, trigger marketing, email marketing

2008 - 2009
Co-founder - BaseClip

Internet

BaseClip was a start-up focused on content engine developmentFounded the company with 3 engineers : Administrative, financial, sales and marketing responsibilities Performed a state of the art study on the Semantic Web Service in 2008Fully responsible for the company's entire marketing including creating, initiating and planning execution for our service offeringsIn charge of setting up the B to C and B to B sales channelSigned several partnerships (Wengo and Cabinet-comptable.net) to implement a pilot trialCreated and leaded the Advisory Board

2008 - 2008
VP Marketing Assistant - Bluebell Korea Ltd

Luxury Goods & Jewelry

BlueBell is the LVMH distributor on the duty free Korean market Performed a market study on Louis Vuitton Korean customersBusiness intelligence and specific competitive analysisWorked on www.theplace.kr development, a design oriented marketplace

2006 - 2006
Global Sales Trainee - Accor North America

Hospitality

Implemented Sales tools for the consortium and distribution segment Developed internal and external communication toolsDefined BCBG Max Azria needs and created a dedicated proposal

2005 - 2005
Marketing Intern - Cap Gemini

Information Technology and Services

2004
Marketing Intern - Wengo

Société à responsabilité limitée (SRL); 11-50 employés; Télécommunications

Compétences professionnelles

Business Development, Marketing, Social Media, Semantic Web

Education

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