Benjamin Zenou

Category Manager of Counseling, Computers & Technology and Coaching servicesDefinition and execution of the marketing and commercial strategySales Force (200 experts) animation and managementCommunication activities organization, communication tools creation and interface with the business development team

In charge of the Wengo websites animation strategy : Newsletters, marketing operation toward sellers and customers (viral campaigns, emailings, online ad)Manager of the web designers team, tasks organization, planning and deliverables quality checkLead design and development of online advertising campaigns for our partnersCRM : fully responsible for the company's program : database marketing, segmentation, trigger marketing, email marketing

BaseClip was a start-up focused on content engine developmentFounded the company with 3 engineers : Administrative, financial, sales and marketing responsibilities Performed a state of the art study on the Semantic Web Service in 2008Fully responsible for the company's entire marketing including creating, initiating and planning execution for our service offeringsIn charge of setting up the B to C and B to B sales channelSigned several partnerships (Wengo and Cabinet-comptable.net) to implement a pilot trialCreated and leaded the Advisory Board

BlueBell is the LVMH distributor on the duty free Korean market Performed a market study on Louis Vuitton Korean customersBusiness intelligence and specific competitive analysisWorked on www.theplace.kr development, a design oriented marketplace

Implemented Sales tools for the consortium and distribution segment Developed internal and external communication toolsDefined BCBG Max Azria needs and created a dedicated proposal