Alexandre Vannier

For several months I have worked with three partners and a dozen employees for Seedbees: The Social Network of the Home Sale Actors, a new start up 100% made in France.We have just crossed an important first step with the release of our pre-registration site, available now on www.seedbees.com: I invite you to explore and share with your friends.Our goal is threefold:- Contribute to the development of small and medium enterprises by providing them a 100% flexible, economic and local distribution model, based on the home party sales- Provide new opportunities for additional income to employees, unemployed, retired ... men and women- Make discover to consumers a way to buy social, fair, and friendly, while offering a wide variety of quality and innovative productsSeedbees has no equivalent in the world, and brings real benefits to all stakeholders.So don't hesitate to take a few minutes to explore and support this great project!

Purple Associates develops connective branding, marketing and commercial strategy. We help companies use the power of the networked world to build their brands and business, both in France and abroad (focus on Europe and USA). We develop new connective brand concepts. We also help existing brands connect more strongly to their networked customers. We believe in partnering directly with our clients to help them build both their strategy and execute the work if requiredThat is why we focus our energy on few clients who have important strategic communication and marketing challenges at an international levelPurple Associates works with a network of best-of-breed creative and technology partners in Europe and the USA.Some projects:Altavia: definition of online communication strategy and supervision of the redesign of corporate website.Our mission (March 2011):_ Define the strategy for online content;_ Ensure ergonomic design and information architecture of the new group's website;_ Select and brief creative partners for the production of a show reel and web design.Williams: Definition of communication strategy 2011.Our mission (since November 2010):_ Studying in depth the market and engagement strategies of competitors;_ Set the new brand promise and participate in the development of its new visual identity;_ Studying communication routes geared to the "Brand content";_ Select and brief agencies to define the creative concept that illustrates the new brand position;_ Monitor quality and coordination with providers.Sara Lee: online communication campaign on Pierre d'Alun for Sanex, Monsavon, and Williams.Our mission (April-October 2010):_ Develop communication strategy and brief the media agency;_ Imagine the concept with creative freelancers;_ Select partners in charge of production;_ To monitor quality, analyze KPIs and recommend areas for optimization

Consulting in digital communication & ecommerce strategy.Main projects:Guerlain: strategic guidance on the site redesign and implementation of ecommerce.My mission (since December 2010):_ Analyze the context of luxury on the Internet and the outlook for 2011-2012;_ Define the strategic thrusts with top management of the company;_ Formalize the functional specifications of the future platform;_ Define a business plan to 3 years;_ Identify adaptation needs relating to logistics;_ Participate in scoping meetings with internal technical teams to LVMH;_ Recommend on technologies to deploy front side;_ Challenge the recommendations of the agency.PagesJaunes: guidance on bidding for the site redesign pagesjaunes.fr (ongoing) as part of rebranding the 2011 + brand consultancy mission on eCouponing.My mission (since October 2010):_ Analyze the context, the new brand position, and the weaknesses of the current site;_ Formalize the specification for the graphical and functional overhaul;_ Select partners for the tender and participate in oral presentations;_ Participate in workshops on the design and definition of user experience;_ Explore opportunities related eCouponing and geolocation;_ Develop a new section dedicated to "good deals" on the current site pagesjaunes.fr and prepare the work of the Agency on the future version.Weareproducteurs.com: Community co-creation platform, a feature launched in May 2010 supported by Orange and EuropaCorp, and initiated by Luc Besson.My mission (February-July 2010):_ Internal coordination among Blue (Advertainment Agency, to head the project), with EuropaCorp and Orange;_ Ensure all functional and ergonomic design of the website and mobile applications (wireframes, functional specifications ...);- Oversee graphic design and technical integration, provided by Grand Union (formerly SixandCo) and Fullsix Technology- Participate in legal negotiations between Orange and EuropaCorp

In charge of :- consulting team organisation, - innovation & trendwatching,- technological culture.Main accounts :- Orange- Nestle Waters - Boehringer Ingelheim- Fram - Accor

In charge of consulting organisation and technology.Account Manager of Orange and Fram.

In charge of SNCF B2B loyalty program "Grand Voyageur" and leisure loyalty program "Gagnez à voyager" (12-25, Senior, Escapades, Enfant+) during 3 years.Channels used :Direct marketing, Brochures, E-mailing, Web, Online & Offline Ad, SMS/MMS campaigns...

In charge of France Telecom projects : new FT corporate website, promotional campaigns (web, emailing, banners...), products websites, creation & animation of online selfcare website...Worked also for : BNP Paribas, Procter & Gamble, Snecma