Aleksandra Gulan

• Gave art direction to over 50 licensees in producing proprietary products for Discovery’s key brands including Monster Garage, American Chopper, Animal Planet, Trading Spaces, Discovery Kids, Darcy’s Wildlife and Save-Ums!• Worked with and managed internal and external creative groups to ensure quality and integrity of products. • Managed the photography of over 500 products. • Managed all aspects of internal presentations including space set up, merchandising, and power point. • Worked with various internal groups including shows and events and the production group to create professional high-end presentations that live up to Discovery’s standards. -Presentations included are Corporate Trading Spaces event, yearly products budget presentation, Great Starts Presentation, Holiday Product Preview. • Kept records of all assets and job tracking within the art department and ensured communication between product managers and the creative team. • Represented the creative development and licensing team at trade shows and events.

• Give art direction to over 50 licensees in producing products for Discovery’s key brands including Monster Garage, American Chopper, Animal Planet, Trading Spaces, Discovery Kids, Darcy’s Wildlife and Save-Ums!
• Products include but not limited to books, apparel, home
décor, bedding, school supplies and video games.
• Work with and manage internal and external creative groups.
• Manage the photography of over 500 products.
• Manage all aspects of internal presentations including space set up, merchandising, and power point. Work with various internal groups including shows and events and the production group to create professional high-end presentations that live up to Discovery’s standards.
• Temporarily took over the job responsibilities of the vacant Creative Manager position by keeping records of all assets and job tracking within the art department and ensuring communication between product managers and the creative team.

• Doubled company’s market share, from 10M to 22M, through the design of its first carded product line.• Conducted domestic and international press checks on all collateral materials.• Maintained daily working relationship with sales reps, internal departments and overseas manufacturers.• Coordinated factory communication including product specifications, proto-type development, samples, pre-production and quality control. • Understanding of factory costs, shipping costs, and company margins in order to develop product to a specific price point. • Developed and designed innovative products from concept to production and finally to the mass market while understanding and reaching multiple target markets and having a proven track record in exceeding the companies financial goals. • Represented the company as artistic counsel on product licensing with a variety of Fortune 500 companies including Coca Cola, Binney-Smith, & Hershey Foods Corp. • Art directed and managed a team of artists in researching market trends to develop strong product lines, unique packaging solutions, and product concepts while keeping the brand integrity and customer satisfaction. • Designed trade show exhibits and product fixturing.• Created collateral materials with demanding deadlines to support the sales team including sell sheets, catalogs and prototype projects.• Led design team in creating new corporate identity.• Established a training program familiarizing artists with the latest software and market trends.• Interviewed, hired and trained a staff of 12 artists.