• Profil

Hasna Bisbis

Profil Confirmé
  • Currently a Freelancer- Marketing & Management Professional
  • Institute for Leadership and communication Studies
  • Casablanca, Morocco
  • Biographie

    A highly motivated professional with exceptional and multi-tasking skills with extensive experience in working on complex projects and important marketing and communications tasks. Now looking for a new and challenging managerial position, one...
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  • Expériences professionnelles

    2012 - 2012
    Tabac
    • Brand Management portfolio for Winston, Camel, Glamour, Monte Carlo, & LD.
    • Goodies selection, suppliers’ search, orders making, customs clearance.
    • Full understanding of marketing mix with in depth knowledge of consumer marketing
    • Brand communication development and adv. agency management
    • Very familiar with Multi-national FMCG business environment, tobacco environment and in particular with the legislation and marketing standards for tobacco
    • Overseeing the translation of portfolio, brand and trade strategies into detailed marketing plans in line with business objectives and KPI’s.
    • Managing the development and planning of TTL communication platforms and challenge creative thinking
    • Ensuring creative media buy with a competitive advantage and an objective to develop winning propositions
    • Developing JTI business with all trade channels based on their priorities.
    • Developing optimal channel strategy for an improved brand distribution, visibility, awareness, image and equity.
    • Ensuring compliance with local legislation and with JTI's operations/marketing standards.
    • Determining the need for promotional/advertising materials within the assigned territory and ensure timely & cost efficient availability, including PGA’s and print materials
    • Permanent reporting and evaluation of results.
    • Recommend and implement appropriate training and development programs for the sales & merchandising force to meet current and future growth requirements
    • Assisting with the control and management of the sales operation, delivering sales and distribution targets according to operating plan
    2011 - 2011
    • Managing the account of Japan Tobacco International North Africa.
    • Development, planning, execution and supervision of 1-2-1 Winston brand activation.
    • Development of promotional material proposals to support brand activation at point of sales and Horecas.
    • Casting and training of promoters and supervisors.
    • Corporate projects: Pitch development and presentation to Top management (Winston Area 2).
    2010 - 2011
    2008 - 2009
    Consulting en gestion | 1-10
    • Planning, managing and organizing corporate events, marketing programs, and corporate hospitality.
    • Managing the enrolment of the general process of work and events.
    • Developing marketing and communication plans and drive to implementation.
    • Conduction of market research and business development strategies.
    • Ensure the workflow of events
    2008 - 2009
    Rabat, Morocco
    •Providing lectures for bachelor students in the following courses:Social and political marketingPublic speaking Communication techniquesStrategic marketing Leadership managementOrganizational behavior
    2007 - 2008
    • Tournament office assistant during Dubai Desert Classic and Dubai Ladies Masters golf tournaments.
    • In charge of internal communications within the company via communicating important information to the staff as well as external communication through the production of newsletter, press releases, and the CRM marketing database.
    • Making presentations to sponsors
    • Handling hospitality services and sponsors.
    • Ensuring the onsite event organization.
    • Project manager for the establishment of customer relationship management software- CRM.
    • Dealing with Golf in Dubai customers, understanding their needs and meeting expectations.
    • Building customer loyalty, retention, and satisfaction
    • Creating a customer service management system with zero defects.
    • The development of marketing database.
    • Create excellent customer service and meeting organizational goals.
    • Direct marketing and the use of offline and online marketing channels
    • Coordination and planning of the successful lunches of golf tournaments activities including challenge match and pro-am match.
    • Build and maintain strategic relationships with sponsors and shareholders.
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  • Compétences professionnelles

    Event Management
    Marketing
    Direct Marketing
    Corporate Communications
    Customer Relations
    Operational Marketing
    Integrated Marketing
    Market Research
    Online Marketing
  • Parcours scolaire

    2006 - 2008

    Rabat, Morocco

    Activité externe: Students Comittee President

    2003 - 2006

    Activité externe: Coordinator of communication at Amnesty International Morocco, President of the public speaking and debating society club, student committee member

  • Centres d'intérêt

    Business Strategic Planinings, Managing The Managers, Factory Simulation, Personal Business Plan, Culture Change,Total Quality Management, Coaching Techniques, Lean EOS, Dynamics Of Organizations, Calibration, Public Speaking, Customer Relationship Management, Leadership, Etc
    Operational Marketing
  • Événements

    National Public Speaking Award of Morocco

    Avril 2005
  • Relations

    • Youssef EL Hammal
    • Amin Baameur
    • Hassan Bennouri
    • Ghita Filal
    • Yassine Arrouchi
    • Hisham Samahy
    • Nidal Afid
    • siham ziyadi
    • +10 autres persones
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